DORA

Head of Community, Product Marketer, Product Manager

2023-2024

Dora is a no-code website builder that excels in building 3D interactive experiences. I joined the team in 2023 to work on multiple endeavors — below are a couple of my notable contributions:

Dora AI Beta Launch

I facilitated the go-to-market strategy and led usability testing for the launch of Dora's text-to-website feature, Dora AI.

Our multi-stage marketing campaign accrued 10M+ views, a 310% increase in registrations, and a 2400% increase in new subscribed users.

Read full case study

Dora AI Landing Page

I directed the full lifecycle development of Dora AI’s landing pages through 3 distinct phases: waitlist, waitlist onboarding, and official launch.

Managing a cross-functional team of 3 designers and 3 engineers from design to deployment, we drove user engagement to 500K+ monthly UV.

See landing page

Dora Community

I founded Dora Community, a program that united Dora enthusiasts around the world and equipped them with content creation, event hosting, and brand ambassadorship resources.

Between 2023-2024, I onboarded 100+ Dora Ambassadors and Affiliates, hosted 10+ community events, and created 90+ original assets.

See "Community" on dora.run

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Dora Expo

I organized and hosted 6 discussion panels for Dora Expo, a conference featuring 20+ leaders in web design, AI, and product design.

The event was livestreamed to 10K+ viewers on YouTube. We featured multiple Awwwards judges and top talent from notable agencies, including Monks (formerly Media Monks), UNIT9, Bunsen Studio, Adoratorio Studio, and more.

See event page

Minh x 3D Website Design Challenge

I co-organized and co-led marketing operations for Dora’s inaugural design challenge with Minh Pham. I also created my own submission as an example for participants (:

We received 200+ submissions and 2M+ impressions across social media.

See challenge website